Ronald Buijs

Ronald Buijs started YBBP in 2007 after a lengthy period as General Manager of the Amsterdam Admirals (NFL Europe) and Sr. Consultant at IMG. The years in American sports management succeeded a notable career in international business consultancy.

On the field Ronald had an active career in sports. In American Football he started in five European finals and became European Champion with the Amsterdam Crusaders in 1991 and 1992. In 1994 he made the switch to bobsleigh participated in World Cup and World Championship races and obtained the status of Olympic athlete heading for the 2002 Olympic games. For the Dutch television he has been commentator since 1999 for FOX, NOS and SBS for the regular NFL season- and Super Bowl broadcast. Buys did one Olympic tour as President of the Dutch Bobsleigh Federation from 2002 to 2006. Further he teaches International Sport Management at the University of Applied Sciences in Amsterdam.

Stefaan Eskes

Stefaan is a dedicated Sport Marketer and Event Professional. He catapulted his career working with the National Football League (NFL) in Europe in a variety of senior positions.

As General Manager, he was not only taken over from his current partner Ronald Buys, leading the Amsterdam Admirals, but also managed the Premier League soccer team NAC Breda. As an independent consultant and project manager, Stefaan successfully managed and executed several large sports projects with an international scope. Next to a wealth of experience and knowledge on media, (online) broadcasting and production, as a partner of YBBP, he also brings a standard in operational excellence. On the field Stefaan has been active in multiple sports and most successful in rugby, playing for the Dutch national team, the national student team and winning the national championship for club teams twice. Besides still playing rugby, Stefaan is currently challenging himself with new goals in triathlon.

Jan Willem Landré

Jan Willem entered the world of sports after a career as a business consultant with the Dutch company AEF where he made partner in 2002. In 2006 he made a transfer to the Royal Dutch Football Association. He started as a project manager in the grassroots section. After several assignments in marketing, special projects and communication he joined the board of the grassroots section in 2009. Soon the next step emerged, in the beginning of 2013 he joined the Dutch Athletics Federation as their general secretary.

He headed the Athletics Federation for four and a half years and helped to make the next step in the development of the sport.  In this period, a new digital strategy was developed. Several bids for international tournaments were prepared and executed. As a result, the European Cross Championships will be held in the Netherlands in 2018.  The highlight was the European Championships, which were held in the Olympic Stadium in Amsterdam in July 2016. A highly appreciated event. With a high attendance, extensive television coverage, very enthusiastic athletes and a sparkling and winning Dutch team. Jan Willem is project and result driven and brings a lot of experience both from his consultant background as from his 12 years in sports management.

When not at work or spending time with his family he loves to be on the water. After years of competitive sailing in J22 and Dragon he now focuses on enjoying his A-Cat and improving his windsurfing skills.

Joey Matahelumual

Joey graduated in Sport management at CIOS Haarlem. During his last year at CIOS Haarlem, Joey did an internship at YBBP, where he created his interests and developed his skills for social media and online communication. Joey started working as an online communication specialist to increase the online presence of the Dutch volleyball women by building an engaged community and activate this target group. After this successful project he took the chance to start up his own business in the music industry as an event promoter. Fuse Festival and the club nights NIGHT are concepts by his label NEUF. Nowadays he’s combining two big passions in his work: sports and music.

On the field Joey always loved and practiced multiple types of sport. He played the top league of indoor soccer, did motocross and now you can find him in the local gym or in the park for a run!

Demi Tahamata

Demi has a bachelor’s degree in Communication & Multimedia Design and a big love of sports and social media. It didn’t take long for her to figure out that combining these two as a job would be the perfect fit. After working in the dance and festival scene as an intern, she absorbed the do’s and dont’s of online communication and now is applying that knowledge and experience at the UEFA Women’s EURO 2017, korfball and volleyball projects.

On the field Demi has played soccer on different levels for years. As a real team player and whilst working in sports everyday, she might make a comeback soon.

Julien Kraakman

As a designer with a passion for imagery, Julien combines his love for design with his love for sports and works for YBBP on a weekly basis. During his communication and multimedia design studies – for which he graduated in 2012 – he learned everything about graphic design. He had the opportunity to apply his skills at Artbox as a creative producer and designer, until he joined his friend William and teamed up at Giant Rebels in 2016.

On the field he is an enthusiastic sprint kayaker and climber. In his spare time, you can find him wandering the great outdoors with his camera, pondering about the meaning of life.

William Kruidhof

In 2015 William started the creative studio Giant Rebels, with the mission to create a place where creativity is leading. A perfect fit with YBBP projects. Giant Rebels is always looking for the best and creative way to get your message visually across to your audience.

On the field William had a career as contemporary dancer. After dancing for several dance companies in the Netherlands and abroad, he made a switch in 2013 from the theatre art scene to the more visual commercial scene.

Marius Ploeger

Marius is currently in his last year of studies at the Sportacademy of Amsterdam. He is doing a marketing internship at YBBP with “FCB Escola Holland” as a graduation assignment. Marius is very eager to learn from his more experienced colleagues in social media, communication and sports projects during this last part of his studies.

Besides studying, Marius is also actively spending time as the co-founder and owner of clothing brand ‘The Aces’. Furthermore, he organizes parties in Amsterdam and is currently running an ambitious soccer school where he gives training to young and talented soccer players.  On the field, you can find him as a soccer player and coach. In the winter months, Marius is also a capable ski and snowboard instructor in Austria. Besides that, other sportive activities include his love to go for a trip on his racing bike!

Jeffrey Venema

Jeffrey is in his last year of his study. He is studying Physical Education at the Academy of Applied Sciences in Amsterdam. He is now following a specialization in sports management and running his internship at YBBP, working on the corporate sales of ‘A Touch of Gold’, the year-end event of the Royal Dutch Gymnastics Federation. As a future teacher Jeffrey loves to see people and children smile when they are busy with sports.

On the field Jeffrey has played soccer on different amateur levels. He is now also training the youth at his local club, and teaching Physical Education at a primary school.

Jacey Lemke

Jacey is currently in his third year of his study at Nova College CIOS (Haarlem). He does a specialisation in sports management with an internship at YBBP. The marketing and roll out of the FCB Escola soccer camps as his assignment. Jacey has a passion for sports and hopes that he will have a successful year at YBBP.

Jacey has played high level amateur soccer and is currently training the youth of AVV Zeeburgia and AFC Ajax. Besides sports, Jacey is a graphic designer in his free time. From designing logos, to making music videos and editing vlogs. He is currently busy with making music videos for producers, something he likes the most in the graphic design world.

Vita van der Linden

Vita is in her 3rd year of her Bachelor Sport Management at the Johan Cruijff University, which makes it possible for her to combine school and football. As an intern for YBBP she will take care of the “FCB Escola Holland” project, the marketing and sales of the FC Barcelona Football Camp & Clinics. For Vita the perfect combination of sports marketing and football. She is skilled in working with Photoshop and Illustrator and is a gifted photographer. Vita is very excited to expand here creativity, marketing communication and strategy skills at YBBP. In her spare time, she loves to go to lectures, expositions, the movies and the theater

Not only on the work floor she is busy with football. Vita started her 3rd season at the reigning champion of the women’s Eredivisie, AFC Ajax. Last year was a historical season after winning the championship and the cup for the first time. With Ajax she belongs to the best 32 teams of Europe. Vita is proud to have been representing her country during the European Championship under 19. Because of here good performance in the tournament she was selected for the All-star squad. After All those accomplishments Vita wants more. The World Cup 2019 in France is her next dream.







YBBP is located in the creative and inspiring environment in the art deco building of Artbox in Amsterdam.

We would like to invite you to our office for a cup of coffee.

Our address:

Kruislaan 182

1098SK Amsterdam

Telephone: +31(0)20-4635797

Fax: +31(0)20-6939907