CEV 2015 EUROPEAN CHAMPIONSHIP WOMEN
YBBP build the Dutch National Women Volleyball team into an online powerhouse and filled the EC final with a record breaking crowd in the European woman volleyball. After writing and winning the bid, YBBP was responsible for developing the EC communication and sales strategy in a project team with the National Federation and promotor Shivers.
Through an online strategy YBBP not only mobilized volleyball fans, but brought the game to an bigger audience. At the hight of the EC the team, who currently have 150 thousand followers on all social media channels, reached out to 3.3 million fans on a weekly basis.
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