Who We Are
YBBP is just another sport management company. We are not great at everything. We are not the best thing since sliced bread as some of our competitors think about themselves. However, we understand sports. We’ve been there. We understand the challenges of the front office, we understand the dynamic of the locker room, we understand the impact of winning and losing. We know what it takes to be successful. We have the desire to win. YBBP is a network organization that finds its origin in the board room and management of sport giants NFL and IMG. Strategic and commercial development and specifically ‘getting butts in seats’ therefore are in our DNA.
Ronald Buijs & Stefaan Eskes
What We Do
YBBP is building strong brands in sports that sell. YBBP manages the commercial success of elite athletes, sport organizations and events. In short, we add value to your assets or help to create new ones via brand extensions. YBBP works with proven models, concepts and strategies. From league to teams, from bid to event, from brand strategy to activation, we build the business case and manage the communication and sales process. YBBP has a track record of working closely with various (inter)national sport federations, sport promotors and agents.
Strategy Development and Interim Management
YBBP helps organizations identify, develop and implement winning strategies and how to practice strategic leadership. Growth strategy development is a key YBBP offering. For sports targeted programs deliver measurable value in the areas of ticket sales, sponsorships and endorsements; public relation and media; digital and content. YBBP consultants all have C-level experience in business and sports.
Sales and Promotion
The product sport is a simple one, athletes on the field and people in the stands. One can’t do without the other. For elite sport events YBBP is getting ‘butts in seats’. After developing the right concept, pricing and sales strategy, we choose the right communication, marketing and sales channels and activate the market with impact. Whether that is getting ‘butts in seats’, mass participation, or corporate and media partnerships.
Digital and Campaigning
We find, attract, convert and retain customers for your product in a smart way. We provide intelligent tooling that monitors and evaluates selected CPI’s for lead generation and interaction value, lead conversion and sales conversion real time. The dashboard allows for optimization of the conversion rates and prediction of sales impact of online communication initiatives.
Management and Organization
YBBP is initiating the acquisition of events or is giving follow-up to the ambition of federations and cities. YBBP delivers feasibility studies, bid books and support in the bid process. YBBP manages the entire process from concept and strategy, to stakeholder analyses, lobby and the bid presentation. As a result, the continuity and consistency of the concept will be secured in the communication and eventually in the event organization.
Founded in 1976, Artbox is an art and production company headquartered in Amsterdam. Working with a team of over 80 talented artists from all over the world, we specialize in illustration, animation & film, photography, image manipulation and 3D/CGI. YBBP and Artbox find each other in the field of design and sport.