Transition to the Univé Gym Gala to the Ziggo Dome led to a BEST EVER 15.000 visitors, 45% first time.
A TOUCH OF GOLD
DUTCH GYMNASTICS
550K+ interactions on event FB and Insta channels, 4.4M video views and a BEST EVER 240.045 visitors.
UEFA WOMEN’S
EURO 2017
92.5K followers on Dutch team FB and Insta channels,100.000 visitors and a BEST EVER 11.000 fans watched the final.
CHAMPIONSHIP WOMEN
CEV 2015 EUROPEAN

Who We Are

YBBP is just another sport management company. We are not great at everything. We are not the best thing since sliced bread as some of our competitors think about themselves. However, we understand sports. We’ve been there. We understand the locker room, we understand the impact of winning and losing. We know what it takes to be successful. We have the desire to win.

 

YBBP is a network organization that makes its unique talent, expertise and experience available for the elite sports market. A great mix of seniority and young talent, equipped to deliver what we promise. Elite sport events that enjoy butts in seats. The connecting factors in this match are the latest trends and developments in the field of sport management, sales, marketing and communication.  I’m proud to introduce our team.

Ronald Buijs

Meet the Team
YBBP INTERNSHIP PROGRAM
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What We Do

YBBP is building strong brands in sports that sell. YBBP manages the commercial success of elite athletes, sport organizations and events. In short, we add value to your assets. YBBP works with proven models, concepts and strategies. From teams to stadiums, from bid to event, from brand strategy to activation, we build the business case and manage the communication and sales process. YBBP has a track record of working closely with various (inter)national sport federations and local sport promotors and delivers what we promise, butts in seats.

Strategy and Acquisition

YBBP is initiating the acquisition of events, or is giving follow-up to the ambition of federations and cities. YBBP delivers feasibility studies, bid books and support in the bid process. YBBP manages the entire process from concept and strategy to stakeholder analyses and lobby and the bid presentation. As a result, the continuity and consistency of the concept will be secured in the communication and eventually in the event organization.

Sample Case

Sales and Promotion

The product sport is a simple one, athletes on the field and people in the stands. One can’t do without the other. For elite sport events YBBP is getting ‘butts in seats’. After developing the right communication concept and sales strategy, we choose the right communication, marketing and sales vehicles and activate the market with impact. Whether that is getting ‘butts in seats’, mass participation, or corporate involvement.

Sample Case

Digital and Campaigning

According to YBBP successful campaigning starts with a strong association with dynamic images, a firm coverage in all media channels, ‘live brand experiences’ and contractual rights that can be packed for multimedia platforms. We find, attract, convert and retain customers for your product. YBBP believes in engagement and interaction as a carrier of the success and pushes prospects online through the customer journey in an intelligent way.

Sample Case

Management and Organization

For event production YBBP works together with teams of specialists, all with NFL operational excellence background. YBBP manages the entire process from concept to strategy, from budget to buying and from implementation to administration.

Sample Case

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Contact us

YBBP is located in the creative and inspiring environment in the art deco building of Artbox in Amsterdam.

Founded in 1976, Artbox is an art and production company headquartered in Amsterdam. Working with a team of over 80 talented artists from all over the world, we specialize in illustration, animation & film, photography, image manipulation and 3D/CGI. YBBP and Artbox find each other in the field of design and sport.

Our address:

Kruislaan 182

1098SK Amsterdam

Telephone: +31(0)20-4635797

Fax: +31(0)20-6939907

info@www.ybbp.nl